Matomo
Service Provider
InnoCraft Ltd.
150 Willis St, 6011 Wellington, New Zealand
Purpose of Data Processing
anonymised analysis of website usage for the purpose of optimising our online presence
The following data is being gathered and processed
• IP-Address (anonymised)
• Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
• Usage Data (Views, Scrolling, Clicks, Click Path, Visited Pages, Downloads, Duration of Stay)
Applied Technologies
The following technologies are being applied:
• Cookies
Storage Period: The applied technologies of web analysis (Cookies) have a maximum age of up to 13 months.
Cookies: _pk_id, _pk_ref, _pk_ses, _pk_cvar, _pk_hsr
A list of cookies being utilised by Matomo and their maximum age can be found here:
matomo.org/faq/general/faq_146/
Location of Processing
Cloud-Hosting with servers located in:
Frankfurt (Germany), European Union
Transfer of Data
No data transfer to third countries is involved.
Information
Further information can be found in our data privacy statement.
Legal Basis
The use of Matomo is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
Etracker
Service Provider
etracker GmbH (Erste Brunnenstraße 1, 201459 Hamburg, Deutschland)
Purpose of Data Processing
anonymised analysis of website usage for the purpose of optimising our online presence
The following data is being gathered and processed
• IP-Address (anonymised)
• Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
• Usage Data (Views, Scrolling, Clicks, Click Path, Visited Pages, Downloads, Duration of Stay)
Applied Technologies
The following technologies are being applied:
• Cookies
• Local Storage
Storage Period: The applied technologies of web analysis (Cookies) have a maximum age of up to 2 years.
A full list of cookies being utilised in etracker web analytics and their maximum age can be found here:
www.etracker.com/support/etracker-cookies-2/
Location of Processing
Germany, European Union
Transfer of Data
No data transfer to third countries is involved.
Information
Further information can be found in the privacy policy of etracker GmbH at www.etracker.com/en/data-privacy/ as well as in our data privacy statement.
Legal basis
The use of etracker is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
Google Analytics
Service Provider
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Purpose of Data Processing
anonymised analysis of website usage for the purpose of optimising our online presence
The following data is being gathered and processed
• IP-Address (anonymised)
• Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
• Usage Data (Views, Scrolling, Clicks, Click Path, Visited Pages, Downloads, Duration of Stay)
Applied Technologies
The following technologies are being applied:
• Cookies
• Local Storage
Storage Period: The applied technologies of web analysis (Cookies) have a maximum age of up to 2 years.
Cookies: _ga, _gid, _gat
A full list of cookies being utilised by Google Analytics and their maximum age can be found here:
developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Location of Processing
European Union
Transfer of Data
Gathered data may be transferred into third countries:
United States of America
Recipient: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Information
Further information can be found in the privacy policy of Google Ireland Limited at policies.google.com/privacy as well as in our data privacy statement.
Legal Basis
The use of Google Analytics is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
Google Tag Manager
Service Provider
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Purpose of Data Processing
Google Tag Manager serves as a container for the easy implementation and administration of different website tags, e.g. for web analytics or advertising purposes.
The following data is being gathered and processed
You will find all the information regarding which tags or services we implement with Google Tag Manager as well as which data is being collected through these services in the section „Implemented Services“ below.
Location of Processing
European Union
Transfer of Data
Gathered data may be transferred into third countries:
United States of America
Recipient: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Information
Further information can be found in the privacy policy of Google Ireland Limited at policies.google.com/privacy as well as in our data privacy statement.
Legal Basis
The use of Google Tag Manager is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
Google Adwords
Service Provider
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Purpose of Data Processing
Online ads and conversion tracking with Google Ads.
The following data is being gathered and processed
• IP-Address (anonymised)
• Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
• Usage Data (Views, Clicks, Visited Pages, Touchpoints with Advertising Medium, Location Information, possibly Conversion (execution of a desired action on the website, e.g. purchase), possibly revenue)
Applied Technologies
The following technologies are being applied:
• Cookies
• Pixel-Tags
Storage Period: The applied cookies have a maximum age of up to 1 year.
Cookies:
• IDE (Contains a randomly generated user ID. Google can use this ID to recognize the user across domains on various websites and play out personalized advertising.)
• _gcl_au, _gcl_aw, _gcl_dc (Click information on Google Ads usage in search/display and video networks)
Location of Processing
European Union
Transfer of Data
Gathered data may be transferred into third countries:
United States of America
Recipient: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Information
Further information can be found in the privacy policy of Google Ireland Limited at policies.google.com/privacy, at policies.google.com/technologies/partner-sites as well as in our data privacy statement.
Legal Basis
The use of Google Ads is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
Facebook Pixel
Service Provider
Facebook
Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
Purpose of Data Processing
Usage-based advertising, conversion tracking
The following data is being gathered and processed
• IP-Address
• Browser information (Referrer URL or source, Browser, Operating System, Device Information, Date and Time and/or Website Content)
• Usage Data (Page Views, Clicks on Facebook Ads, Location Information, possibly Conversions (e.g. clicks on subscribe-buttons or purchases), possibly revenue)
Please note: For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy.
Applied Technologies
The following technologies are being applied:
• Cookies
Storage Period: The cookies have a maximum age of up to 3 months.
Cookies: _fr, _tr (Session Cookie)
Location of Processing
European Union, United States of America
Transfer of Data
Gathered data is transferred into third countries:
United States of America and possibly other third countries
Recipient: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
Information
Further information can be found in the privacy policy of Facebook at www.facebook.com/policy.php, at www.facebook.com/full_data_use_policy as well as in our data privacy statement.
Legal Basis
The use of Facebook Pixel is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
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